Winners

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Cadbury #MyBirthdaySong
Shortlisted
Cadbury Celebrations

Cadbury #MyBirthdaySong: Transforming classic birthday melody into personalized harmonies with the fusion of Generative Ai for 8 Billion people.

Wavemaker India
Best Music Marketing Campaign
Google Pixel RePresents
Bronze
Pixel

Google Pixel RePresents

EssenceMediacom
Best Music Marketing Campaign
Job Jukebox
Gold
Indeed

Job Jukebox

EssenceMediacom
Best Music Marketing Campaign
Reclamation Nation
Shortlisted
Indigenous Tourism Alberta & Explore Edmonton

Reclamation Nation

Initiative Canada
Best Music Marketing Campaign
The Coolest Music to Beat the Summer Heat!
Silver
Sprite

The Coolest Music to Beat the Summer Heat!

EssenceMediacom China
Best Music Marketing Campaign
5 Star V Day Mush Detector
Shortlisted
Cadbury 5 Star

5 Star V Day: Mush Detector

Wavemaker India
Best Campaign for a Holiday or Celebration
A Christmas Wan.K
Shortlisted
Durex

A Christmas Wan.K

PHD Hong Kong
Best Campaign for a Holiday or Celebration
Ancestry
Silver
Ancestry

Ancestry “A Dream Delivered: The Lost Letters of Hawkins Wilson” Documentary

OMD USA
Best Campaign for a Holiday or Celebration
Children_s Hospital - April_s Fools
Gold
Children’s Hospital Foundation

Children’s Hospital – April’s Fools

Cossette Media
Best Campaign for a Holiday or Celebration
Handshake Hunt
Shortlisted
Mercado Libre

Handshake Hunt

GUT
Best Campaign for a Holiday or Celebration
Happy Ramadan
Bronze
McDonald's

Happy Ramadan

OMD Germany
Best Campaign for a Holiday or Celebration
KFC: Xmas Media in July
Shortlisted
KFC

KFC: Xmas Media in July

Essencemediacom Australia
Best Campaign for a Holiday or Celebration
La Gozadera
Shortlisted
Knorr

La Gozadera

Initiative
Best Campaign for a Holiday or Celebration
Rural Pride
Bronze
J&B

Rural Pride

PHD Spain
Best Campaign for a Holiday or Celebration
SoundTrack
Shortlisted
Paulaner

SoundTrack

MEDIAPLUS Germany
Best Campaign for a Holiday or Celebration
Telstra Free Calls to Santa- powered by Generative AI
Silver
Telstra

Telstra Free Calls to Santa: Powered by Generative AI

OMD Australia
Best Campaign for a Holiday or Celebration
Turning Happy Meal into Family Soul Food
Shortlisted
McDonald's

Turning Happy Meal into Family Soul Food

Starcom Taiwan
Best Campaign for a Holiday or Celebration
Against hate speech 3.0 – Every comment can change the future
Silver
Deutsche Telekom

Against hate speech 3.0 – Every comment can change the future

Mindshare GmbH
Best Campaign for an Awareness or Observance Day, Week or Month
Aspirin The Official Sponsor of Fans_ Hearts
Silver
Bayer Aspirin

Aspirin The Official Sponsor of Fans’ Hearts

EssenceMediacom
Best Campaign for an Awareness or Observance Day, Week or Month
Call of Love
Shortlisted
Lufthansa

Call of Love

Mindshare GmbH
Best Campaign for an Awareness or Observance Day, Week or Month
Snickers- The world_s first Ultraman-themed Gaokao experience
Shortlisted
Snickers

Snickers: The world’s first Ultraman-themed Gaokao experience

EssenceMediacom
Best Campaign for an Awareness or Observance Day, Week or Month
Tesco Together This
Gold
Tesco

Tesco Together This Ramadan

EssenceMediacom
Best Campaign for an Awareness or Observance Day, Week or Month
UpdateHIV - A global campaign to rebrand HIV
Bronze
F/A/Q Health Foundation e. V.

UpdateHIV – A global campaign to rebrand HIV

MEDIAPLUS Germany
Best Campaign for an Awareness or Observance Day, Week or Month
Using our Community to support The Community
Shortlisted
Coles

Using our Community to support The Community

OMD Australia
Best Campaign for an Awareness or Observance Day, Week or Month
America_s Next Top Petfluencer
Shortlisted
Stella & Chewy's

America’s Next Top Petfluencer

Exverus Media
Best Campaign led by Independent Agency
From Vine to Victory Global Gains for California Grapes
Shortlisted
California Grapes

From Vine to Victory: Global Gains for California Grapes

Criterion Global: International Media Buying
Best Campaign led by Independent Agency
How Australian’s learned to Rethink The Reject Shop From a 2 shop to the everyday essentials alternative
Shortlisted
The Reject Shop

How Australian’s learned to Rethink The Reject Shop: From a $2 shop to the everyday essentials alternative

Thinkerbell
Best Campaign led by Independent Agency
It’s Time For New York City
Bronze
NYC & Co

It’s Time For New York City – NYC&Co – Inbound Global Tourism Comeback Campaign

Hylink Group
Best Campaign led by Independent Agency
Letter Theft
Silver
HORNBACH

Letter Theft

MEDIAPLUS
Best Campaign led by Independent Agency
Long COVID Mode
Gold
Long COVID Europe

Long COVID Mode

MEDIAPLUS Germany
Best Campaign led by Independent Agency
Niall Horan's Homecoming
Gold
Guinness

Niall Horan’s Homecoming – The Road to Mullingar with Lewis Capaldi

Electric Robin ONE Partnership
Best Campaign led by Independent Agency
The Homeless Gallery
Silver
Hinz&Kunzt / Hamburger Kunsthalle

The Homeless Gallery

MEDIAPLUS Germany
Best Campaign led by Independent Agency
AXE SHONEN BABY
Shortlisted
AXE

AXE SHONEN BABY

MINDSHARE WORLDWIDE
Best ecommerce Campaign
Cadbury Celebrations #ShopForShopless
Bronze
Cadbury Celebrations

Cadbury Celebrations #ShopForShopless

Wavemaker India
Best ecommerce Campaign
Coke Recipe for Magic - Coke Kitchen
Shortlisted
Coca-Cola

Coke Recipe for Magic – Coke Kitchen

EssenceMediacom
Best ecommerce Campaign
eBay x ITV’s Love Island Partnership
Silver
eBay

eBay x ITV’s Love Island Partnership (Pre-Loved Fashion Partner)

EssenceMediacom
Best ecommerce Campaign
Folgers Shop A Vibe
Silver
Folgers

Folgers Shop A Vibe

Zenith
Best ecommerce Campaign
Handshake Hunt
Gold
Mercado Libre

Handshake Hunt

GUT
Best ecommerce Campaign
Premier Prime 365px Image - 1
Shortlisted
Premier Protein and Dymatize

Premier Nutrition: Winning Prime Day

Exverus Media
Best ecommerce Campaign
STING GAMERCE HOW STING MADE A PIONEERING
Gold
Sting

STING GAMERCE: HOW STING MADE A PIONEERING ECOMMERCE STRIDE THROUGH GAMING

Mindshare Vietnam
Best ecommerce Campaign
Sweet Success- Mondelez_s Multi-Dimensional eCommerce Breakthrough
Shortlisted
Cadbury

Sweet Success: Mondelez’s Multi-Dimensional eCommerce Breakthrough

Publicis Media
Best ecommerce Campaign
Targeting diabetics one app at a time
Bronze
Horlicks Diabetes+

Targeting diabetics one app at a time

Mindshare India
Best ecommerce Campaign
All Roads Lead to Nike Sportchella
Shortlisted
Nike

All Roads Lead to Nike Sportchella

Mindshare China
Best Use of Real-Time Marketing
Coke Recipe for Magic - Coke Kitchen
Shortlisted
Coke

Coke Recipe for Magic – Coke Kitchen

EssenceMediacom
Best Use of Real-Time Marketing
Inflation Targeting
Gold
Motatos

Inflation Targeting

MEDIAPLUS Germany
Best Use of Real-Time Marketing
Met Gala Debut
Silver
eBay

Met Gala Debut

EssenceMediacom
Best Use of Real-Time Marketing
Non-Sponsored Sponsorship
Shortlisted
Almarai

Non-Sponsored Sponsorship

Spark Foundry KSA
Best Use of Real-Time Marketing
OVO - The Greener Grid
Shortlisted
OVO

OVO – The Greener Grid

Goodstuff
Best Use of Real-Time Marketing