XOA XOA Village

Info

ClientBepanthen
EntrantEssenceMediacom
Year2023
CountryViet Nam

Achievements

BronzeBronzeBest Branded Content
SilverSilverThe ROI Award

Objectives

Bepanthen Balm was Vietnam’s No. 1 nappy rash treatment but mums weren’t using it as a regular protection against the condition. Our goal was to convince mums with babies under three that they could use it protection AND treatment. Objective: Educate mums about Bepanthen’s dual role – treatment & prevention.

XOA XOA Village

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