Lunchabuild This!

Info

ClientLunchables

EntrantStarcom

Year2023

CountryUSA

Achievements

GoldGoldBest Distribution and Amplification of Content

GoldGoldBest Use of Out of Home

Objectives

As the dominant category leader, Lunchables was looking to expand its lead by growing sales and category share, while growing the category overall. A key to achieving the business results was penetration— growing the number of households purchasing Lunchables for their kids. Lunchables needed to supercharge growth via kid request.

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