#SheProposed

Info

ClientZales

EntrantEssenceMediacom

Year2023

CountryUnited States of America

Achievements

BronzeBronzeBest Event or Experiential Campaign

Objectives

As COVID receded, engagements took off like a rocket. Zales Jewelers needed to break through the clutter to stand out from other jewelers amidst the sea of proposals — while breaking with traditional gender roles.

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