Oreo- Bring Back 2011

Info

ClientOreo

EntrantWavemaker India

Year2023

Countryindia

Achievements

GoldGoldBest Launch or Relaunch Campaign

Objectives

Cricket is a popular passion point among Oreo’s target audience, families with children, as they tend to watch the sport together.
Oreo’s objective was to spark playful connections in ‘More’ households, translating into media & business task of driving sales uplift of 6% VS previous quarter & boosting penetration by 0.5pp

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