House of the Dragon – US launch

Info

ClientHouse of the Dragon

EntrantHearts & Science

Year2023

CountryUnited States of America

Achievements

SilverSilverBest Launch or Relaunch Campaign

Objectives

The North remembers, and fans certainly remember Game of Thrones. But HBO Max needed the launch of its prequel, House of the Dragon, to be a primary subscription driver following a massive merger. Given how Game of Thrones had left things with fans, that presented a considerable challenge.

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