Volvoverse – First ever reusable & sustainable platform

Info

ClientVolvo Cars India

EntrantMindshare India

Year2023

CountryIndia

Achievements

BronzeBronzeBest Launch or Relaunch Campaign

Objectives

Volvo aims to become an all-electric company by 2030 and carbon neutral by 2040. And the brand was to launch its first Electric Vehicle XC40 Recharge in India. Therefore, the key objective was to identify innovative ways to launch its EV, that also showcase brand’s commitment to planet’s future

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