DOVE – Keep The Grey

Info

ClientDove

EntrantPHD Canada

Year2023

CountryCanada

Achievements

GoldGoldBest Local Execution of a Global Brand

GoldGoldThe Bravery Award

Objectives

There was no time to pause and set objectives before getting into market with the #KeeptheGrey campaign. Instead, there was only hope that our message would have an impact on the dialogue happening in culture, and that we could live up to our brand promises and values.

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