Vaseline See My Skin

Info

ClientVaseline

EntrantMindshare USA

Year2023

CountryUnited states

Achievements

GoldGoldBest Response Campaign

GoldGoldInclusive Campaign of the Year

Objectives

Google is the first place people of color search when self-diagnosing a skin condition. Vaseline approached the lack of diversity in dermatological imagery as a user experience problem and medical equity issue. Vaseline created a first-of-its-kind search platform to remove equitable barriers and address the longstanding bias in skin care.

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