The UK’s fast fashion addiction – particularly amongst Gen Zs – is seriously damaging the environment. eBay, the original sustainable marketplace, wanted to stop fast fashion in its tracks. But second-hand clothes didn’t hold the same appeal. We needed to dramatically shift perceptions, not just for eBay – for the planet too.
Amazon Books The TikTok Book Club
Info
ClientAmazon
EntrantInitiative
Year2023
CountryUnited Kingdom
Achievements
BronzeBronzeBest Use of Social Media
Objectives
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