ECOLOGICAL BEHAVIOUR IS BECOMING ONE OF THE MOST IMPORTANT CRITERIA FOR TRUST IN BRANDS.
Yet, only one-in-seven (14%) perceive McDonald’s as an environmentally conscious brand. The task: more people (one-in-three / 33%) need to understand that McDonald’s is already taking serious steps on the path to a sustainable future.
Plastic Kicks the Bucket
Info
ClientMcDonald's
EntrantOMD Germany
Year2023
CountryGermany
Achievements
GoldGoldBetter Media Practice Award- In Partnership with ID COMMS
Objectives
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