Hope Reef

Info

ClientMars Pet

EntrantEssenceMediacom

Year2023

CountryUnited Kingdom

Achievements

BronzeBronzeThe Bravery Award

Objectives

Cats love fish. So SHEBA pledged to focus on ocean health by restoring coral reefs.

Because more coral today means more fish tomorrow.

‘Hope Reef’ was visible from space and millions got involved.

Objective – restore coral to secure the future of fish, increase brand awareness and grow sales.

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