Progressive Parenting has always been core to Cadbury Bournvita, a legacy nutrition brand. Being a leader in a highly underpenetrated category,the task at hand has always been to drive penetration. This was accomplished during the covid-19 period due to high demand of immunity-boosting products. However,this growth had to be sustained.
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Info
ClientCadbury Bournvita
EntrantWavemaker India
Year2023
CountryGet The Message
Achievements
BronzeBronzeBest Use of Mobile
Objectives
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