Hindustan Unilever’s Shikhar App – Using Live Commerce to Entertain and Sell

During the pandemic, taking physical orders from Retailers, became difficult. To tackle this problem, HUL launched Shikhar, an B2B app that empowers its customers (retailers and pharmacists) to directly order stock online with ease and convenience. HUL wanted to make the app’s engagement reach a new ‘Shikhar’