Stop it at the Start– Helping Australia build a culture of respect

Info

ClientAustralian Government
EntrantUM Australia
Year2023
CountryStop it at the Start– Helping Australia build a culture of respect

Achievements

SilverSilverBest Integrated Campaign

Objectives

To STOP disrespect before it STARTS in young Aussies.

The short-term targets for this campaign:
• REACH: 70% of influencers to recognise the campaign
• UNDERSTANDING: 50% of adults agree that “if you see disrespect you have to say something”
• ACTION: 60% of influencers take an action to reduce disrespect against women.

Stop it at the Start– Helping Australia

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