Volvoverse: The first ever sustainable & reusable platform

Info

ClientVolvo Cars India
EntrantMindshare
Year2023
CountryVolvoverse: The first ever sustainable & reusable platform

Achievements

SilverSilverBest Launch or Relaunch Campaign

Objectives

Volvo aims to become an all-electric company by 2030 and carbon neutral by 2040. And the brand was to launch its first Electric Vehicle XC40 Recharge in India. Therefore, the key objective was to identify innovative ways to launch its EV, that also showcase brand’s commitment to planet’s future

Volvoverse The first ever sustainable & reusable

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