Canada’s Best New Cookbook

Info

ClientDestination Canada
EntrantInitiative Canada
Year2023
CountryCanada

Achievements

GoldGoldBest Branded Content
Highly CommendedHighly CommendedBest Campaign for Travel & Tourism

Objectives

Support domestic travel
Destination Canada is a crown corporation in charge of supporting the Canadian tourism industry by marketing to potential tourists, including a domestic audience. As the world opened back up and Canadians shifted their interest back to international travel, Destination Canada needed a way to inspire them to stay within their own borders.

Canada's Best New Cookbook

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