Moderna’s JEOPARDY! Second Chance Tournament

Info

ClientModerna
EntrantHearts & Science
Year2023
CountryUnited States of America

Achievements

GoldGoldBest Campaign for Pharma, Wellbeing & Healthcare

Objectives

When the perceived urgency of COVID-19 fell and vaccine hesitancy rose in the US, we needed to find a way to boost mass awareness for pharmacy innovator Moderna and needed to remind the at-risk audience of 50+ years of Moderna’s latest advancements, ultimately increasing the desire for booster vaccines.

Moderna’s JEOPARDY! Second

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