In 2022, China faced its toughest year ever, endured over 60 days of lockdown, disrupted supply chains, waning optimism, and in the realm of men’s shaving, an uphill battle to convince customers with its long-lasting shaving products amidst fierce competition.
The hit on the business has urged us to react in speed and especially lock-down lifted in June. The greatest opportunity emerged in 618 ecommerce shopping festival, quickly resuming the business momentum and capture consumer’s wallets after a 2 months+ absence.
1) Business: Increase Gross Merchandise Volume (GMV – sales) and return on investment (ROI)
2) New customers recruitment
3) Improve purchase funnel
4) Media performance: increase awareness & engagement
