For over six decades, Britannia Marie Gold (BMG) has been homemakers’ staple evening teatime accompaniment and her ‘downtime’ partner.
Increase in Emotional Resonance and Brand Engagement: With the increase in the no. of competitive players within category in the market, Marie Gold aimed to differentiate itself through building strong emotional connect with the TG. Setting BMG apart from me-too brands and strengthening an authentic emotional connection with women by enabling them on their journey to achieve their entrepreneurial dreams.
The communication goal:
Build Brand Love with the women in West Bengal (state in East India)
Leverage My Startup Online Contest to scale up connect with TG
