Shikhar – Power To The Retailer

Within the FMCG category, on-field sales teams have been taking orders physically for decades. Retailers prefer the human connection while placing orders.
With the launch of Shikhar, while it intended to drive efficiency and effectiveness; having the local mom-and-pop stores adopt to the modernised tech solution and ordering consistently through the app continued to be an uphill task for HUL.
Shikhar ran loyalty programs, gamification, event activation, and tactical tentpole properties to drive consistent engagement.
A recent such activation that drove massive volumes for HUL was the Shikhar Super Chat; a celebrity-led live commerce event that garnered 1 M orders and built an engagement across 13K+ visitors in the first 30 minutes. While the event was a big success, the need of the hour however was to build consistent engagement.