What are the biggest challenges in media in 2024? 

Industry experts on this year’s Festival of Media Global jury provide unique insight into their personal and professional challenges over the last 24 months, which includes recovering from burnout, taking into consideration macro-economic trends and ensuring solutions are connected to all activations.

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“Tell a clear, compelling story. Don’t just list metrics.” Says APAC Media Lead at Spotify

“A good campaign meets the basic requirements, achieves its objectives, and fulfils media KPIs” Says Deputy COO Media Services at DM Pratama Communications

“AI should be the maximiser, not the core. The core is still our true heart and strategy” Says Deputy General Manager at Zenith Media