This category rewards brand communication that has understood and used mobile to make a success of the campaign. Entrants should be clear on how and why mobile was used and should demonstrate how it played a critical role in achieving the client objectives and great results.
Examples include, but are not limited to apps, mobile websites, mobile games, and mobile based advertising Mobile apps, mobile websites, mobile games, and mobile based advertising.
This award will recognise the creative, strategic media and marketing approach that results in a qualified brand impact on a local audience within North America and Canada.
The winning work could be for a challenger, local, or global advertiser, as long as it is specifically curated for a for a local audience. Winning entries should demonstrate strong insight specific to a location and how they recognised cultural nuances. Judges will be on the lookout for the use of appropriate media channels and strong results, such as increase in brand perception, customer engagement and sales.
This category is open to campaigns which have tapped into the world of music as the main driver of their
strategies and success.
This could be campaigns that have curated musical experiences, are focused on, or incorporated the use of a licensed, or original piece of music, or collaborations with music acts/artists, or organisations such as, but not limited, to music publishers, licensors or distributors, record labels and music streaming platforms.
Judges will be looking for an authentic connection between the music and the brand, and how music has been leveraged to communicate and resonate with consumers, while delivering or surpassing its client objectives and generating awareness, product or service uplift and key amplification to current and potential customers
This category rewards campaigns that have used the web/online landscape effectively and as its primary
marketing tool. The jury will be looking for creative implementation, great examples of interaction and
successful results which only web could have achieved.
Examples include, but are not limited to, content produced for the online landscape and websites such as; landing pages; video & display ads; microsites; web-based apps; search and display; SEO; banner ads and
pop-ups.
This category is looking at how a campaign’s search tactics and strategies helped drive an advertiser’s product or service to stand out from its competitors across any sector and delivered or exceeded the results/goals set.
Judges will be looking a variety of metrics including visibility, and increase in revenue, brand uplift and engagement, as a result of the innovation and effective search campaign. They will be looking for tangible results for the product or service attributed to the search campaign.
This category has been created to celebrate media campaigns, which have used sport as a vital component of their strategies to drive results, resonate with consumers and communicate the client’s key messaging. This could include working or partnering with sports teams, organisations, communities, and associations within any sport around the globe, or an activation at a sports event – local, regional or global – which allows key touchpoints for the client’s target audiences and is part of an overall media strategy.
Judges will be looking at the results the association with sport has achieved, how it met and surpassed the client’s objectives and used sport as a key communicational tool.
Examples could include but are not limited to- innovative sponsorship activations at sporting events like F1, FIFA World Cup, NBA playoffs, SuperBowl or the Olympics and working with sports teams, clubs or organisations- such as the IOC, PGA, Manchester United, Real Madrid, New York Kicks, LA Lakers and Denver Broncos.
This category will celebrate agencies or clients who have courageously stepped outside of the comfort zone to create a gutsy, head turning campaign that has sparked conversation and been rewarded with impressive results. This could be campaigns that have ripped up the industry rulebook and made unconventional media and marketing choices, or deviated from cultural norms and/or tackled taboo subjects.
The jury will be looking for entrants to demonstrate how and why they pushed the boundaries into unknown or uncertain territory, the risks at hand and how they overcame marketing challenges to achieve success. These campaigns can cover any medium.
This category is open to any marketing initiative where gaming has been the focal point of the campaign’s strategy and successfully used the medium to increase results for the client’s brand. This could include utilising both gaming and esports communities, or partnerships with organisations in this space and games publishers. This could also include gamification campaigns created by brands to engage with specific audiences.
Judges will be looking at how the brand has engaged with the esports or games/gaming organisations and generated key resonation with its products or services to the right audience, and with the innovation of the partnership activation.
Examples could include but are not limited to the use of: esports teams, companies, events and tournaments. Gaming/streaming platforms. Gamification initiatives and apps. Virtual realities or experiences, wearable tech, the metaverse and all other emerging platforms. Single or multi-player video games, arcade, console, mobile and other offline/online gaming experiences.
This category is open to campaigns that have successfully engaged with their customers utilising real-time information. The strategy may be planned or be more spontaneous/reactionary, so long as the entry showcases how the brand created relevant messaging and reacted with audiences in real-time by responding to current data, trends, news or events.
Judges will be looking for how the time-sensitive content, amplified interaction with their audiences, drove brand awareness, increased conversion, and enhanced the brand’s image.
The range of real-time work judges will consider includes, but is not limited to, marketing automation such as triggered emails, response to timely news, trends or events, engaging with customers on social media, personalised digital content based on interactions, live event promotion, or location-based deals through emails or apps. Platforms could include X (Twitter), TikTok, Snap, WeChat, OOH, digital displays, or Instagram.
This category has been curated to celebrate ground-breaking creativity within the media industry. Entries should demonstrate how their campaigns have been propelled to new heights, whether that be through innovative ideas, clever use of media channels- existing, as well as the creation of new, or a game changing strategy.
Judges will be looking out for cut-through or pioneering campaigns, that skilfully navigates but also transcends the media landscape within the region. Please note whilst results will play a role in the judging of this award, the jury will be focused on creativity itself
This category will award the best campaign focused on retail media, which could be offline, online, or a
combination of both.
The winning work should demonstrate how and why a brand has used retailers’ sites and/or its stores, audiences, tools, resources, and data to drive awareness, or sales uplift. The jury will be focused on the key metric of growth, paying special attention to results such as: purchase intent, click through rates, conversions, store, or site visits and the number of new customers purchasing the brand’s products or services and the revenue uplift, as a result of the retail media strategy.
Judges will also be looking for how the campaigns have effectively interacted across its platforms, and how they have combined data and creativity to use retail media in an innovative way.
Examples could be a brand using a retailer such as Walmart, Target, Home Depot, Best Buy, Amazon, CVS,
and/or other retail brands to market its latest product in the retailers physical or virtual stores, or a combination of both, or an online only/Ecommerce brand using their own social commerce or ecommerce tools to sell its products.
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