As VP, Head of Creative Partnerships at Initiative, Chris oversees a team responsible for the development and execution of the agency’s most unconventional partnership projects. Their work, which includes brand collaborations, experiential activations, and custom content development is engineered to help the agency’s clients drive brand fame. He and his team have brought home numerous major industry awards including Festival of Media North America awards for Best Branded Content and Best Use of Talent.
Chris has twelve years of experience and has worked across countless industry verticals, such as travel, telecom, CPG, public service and QSR. Clients include Destination Canada, Travel Alberta, Bell, Virgin Mobile, and Nestlé.
