Yessenia is currently the Head of Integrated Marketing at Samsung Ads leading our GTM campaigns, activations, events, and sales enablement to drive brand exposure and revenue for the business in North America. Additionally, she has nearly 20 years of experience in Global Digital Media, Business/Client Development and Strategy, Advertising, Marketing within the AdTech/MarTech industries across the brand, agency, and platform side of the business.
Outside of her day-to-day role, she has a personal passion to diversify talent, specifically women of color, in the Marketing & Advertising industries. She currently sits as a Committee Member of Women+ (Samsung Ads’ Employee Resource Group) and was previously the Co-Chair of the Global IPG Women’s Leadership Network. She is also a Mentor for the She Runs It organization, an active member of the 212 NYC organization and enjoys sharing her views by participating in interviews, blogs, podcasts, and articles with Google, LinkedIn, and Catalyst, just to name a few. She was also nominated and named a finalist as Marketer of the Year by Chief Marketer & eMarketer.
