BRU, a legacy coffee of Tamil Nadu, for 15+ years has communicated “Happiness starts with Bru”. In Tamil Nadu, FMCG brands reinforce patriarchy, by associating women with only housework. Bru wanted to change this narrative.Retain brand salience by upholding equal marriages and urging husbands to be supportive.
Aanandam Aarambam – Happiness Starts with a cup of Bru
Info
ClientBRU
EntrantMindshare India
Year2023
CountryAanandam Aarambam - Happiness Starts with a cup of Bru
Achievements
BronzeBronzeBest Branded Content
Objectives
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