Cadbury Dairy Milk Silk, second biggest premium chocolate brand in India, aimed for 15% sales and 10% revenue growth this year by launching new Heart Pop Blush pack with a pink, heart-shaped chocolate that popped out from the bar. It positioned itself as a romantic Valentine’s treat for 10+ years.
Cadbury Silk – Secret Messages
Info
ClientCadbury Silk
EntrantWavemaker India
Year2023
CountryCadbury Silk - Secret Messages
Achievements
GoldGoldBest Use of Mobile
Grand PrixGrand PrixCampaign of the Year
GoldGoldBest Use of Out of Home
SilverSilverBest Engagement Strategy
SilverSilverBest Use of Publishing
SilverSilverBest Use of Technology
Objectives
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