Let’s talk about f*******!

Info

ClientANZ Bank
EntrantPHD Aotearoa
Year2023
CountryLet's talk about f*******!

Achievements

GoldGoldBest Communications Strategy
GoldGoldUPDATED: Best Response Campaign

Objectives

As New Zealand’s largest bank, it’s imperative that ANZ are seen as leaders in improving the financial wellbeing of New Zealanders, and having the best tools and information to do so.However, our competitors were aggressively chipping away at our credentials. Our objective: Maintain #1 in financial wellbeing.

Let's talk about f!

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