After 3 years of Covid induced sporadic lockdowns, China was finally opening up in 2023. This meant that brands could once again confidently execute offline activations without any restrictions and risks of being cancelled last minute.
For an experience-focused brand like Nike, this was big news – and Nike took full advantage of this opportunity to make waves with its first large scale event since the pandemic: Sportchella.
A massive festival pushing the boundaries of sports and wellness experiences, Nike’s Sportchella was sure to impress all eventgoers.
But the problem was, every brand had the same idea. Summer 2023 would be one of the most crowded seasons for offline activations, ever.
To stand out and convince consumers to come to OUR event, we needed a smarter way to attract consumers.
