Bonakid Pre-School 3+ leverages Digital and Audience data insights to dial up Growth and Immunity communication

Info

ClientBonakid Pre-School 3+
EntrantOpenmind
Year2024
CountryPhilippines

Achievements

BronzeBronzeThe Best Use of Sport
ShortlistedShortlistedBest Use of Online

Objectives

Grab preference from the leading premium catch-up growth brand and build awareness, message association and product attribution of “Growth and Immunity” in the lower SECs.

Media Challenge: Efficiently and precisely deliver the message leveraging the digital landscape of Moms in the lower SECs.

Bonakid Pre-School 3+ leverages Digital

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