Cadbury #MyBirthdaySong: Transforming classic birthday melody into personalized harmonies with the fusion of Generative Ai for 8 Billion people.

The communication goal for Cadbury Celebrations was to execute a significant shift in cultural attitudes by liberating the brand from its reliance on festivals and diversifying revenue streams for year-round growth. The objective was to pivot the brand from being a festive brand to a gifting brand. This involved positioning Cadbury Celebrations as a dominant player in the highly competitive birthday gifting market, transforming ordinary birthdays into extraordinary moments of pure love, unbridled joy, and sheer delight through their captivating campaign. The aim was to inspire and compel individuals to choose Cadbury Celebrations as the incomparable, shimmering gift option that outshines even the brightest stars. In doing so, Cadbury Celebrations aimed to revolutionize the traditional norms associated with the birthday song and firmly establish personalized birthday songs as the go-to, unparalleled choice for celebrating birthdays throughout the year.