Mamee Chef Celebrates Sinaran Syawal With Sheila Majid using Real Authentic Flavor of Raya Festive

During the Hari Raya festive in Malaysia, where brands actively compete to sustain Top of Mind (TOM) awareness to foster a deeper connection with consumers. Mamee as an FMCG brand is determined to stand out and leave a lasting impact. To achieve this goal, Mamee acknowledges the challenge of identifying the right ambassador who can authentically connect with their target audience and seamlessly integrate the cultural relevance for this joyous occasion. This festive period presents a challenge as the consumption of instant noodles tends to be low, with consumers showing less inclination towards this food choice. Our overarching objective is not merely to boost consumption during the festive season but to orchestrate an unforgettable, enduring impact that resonates long after the celebrations. To successfully break through this barrier, Mamee needs innovative approaches that not only capture consumer attention but also reposition instant noodles as a desirable and festive culinary option.