Samsung Beyond Boundaries: Unleashing Innovation in Out-of-Home Experiences

Samsung aims to launch its latest foldable phone and utilize out of home advertising through an unprecedented and groundbreaking approach. With the installation of a massive robotic outdoor ad at Bundaran HI, the brand aims to shatter the norms of conventional OOH, strategically positioning Samsung as a trailblazer in innovation from smartphones to campaign activation. By breaking free from the monotony that often characterizes OOH campaigns, the brand also wants to captivate the audience’s attention in an entirely novel way. This ambitious project seeks not only to generate buzz but also to secure millennials and Gen Z’s top of mind, as a pioneer in cutting-edge, experiential advertising, and aiming for a massive 2x higher order compared to last year.