Say It With Oreo: An AI & ML-led pack of words to turn serious situations into playful moments.

“In a cluttered biscuits market, the campaign aimed to cut through industry noise by offering a 360-degree interactive brand experience that resonated with diverse audiences. By leveraging cutting-edge technology, Oreo sought to engage consumers in playful communication tailored to connect with different demographics nationwide.
‘The objective of the “”Say It with Oreo”” campaign in India was to pioneer innovative experiences through Gen AI & ML, transforming ordinary moments into memorable interactions.
Through this initiative, the brand aimed to drive heightened awareness and foster strong brand association, positioning itself as a leader in innovative marketing approaches. The campaign’s ultimate goal was to stay ahead of the curve, continuously engaging audiences and generating excitement for the Oreo brand amidst dynamic consumer preferences. By embracing innovation and creativity, “”Say It with Oreo”” aimed to leave a lasting impression, cementing Oreo’s status as a beloved snack brand in the hearts of consumers across India.”