Bangkok is a highly dense city with a population of 10.72 million. This City of Angels is also ranked 8th worst traffic in the world where an average Bangkokian spends at least 64 hours a year in traffic. This makes Out of home (OOH) media in Bangkok expensive and at prime locations, it could take up to a year to book although guaranteeing millions of eyeballs every single day. Furthermore, OOH is close to or attached to mass transportation where Bangkokians’ are bored waiting, so they pay more attention to their mobile-phones.
Key challenge for this campaign:
Netflix Thailand, the most popular streaming service wanted to make a huge impact for the launch of Money Heist (The remake of the popular Spanish Netflix series) with a limited budget.
Capturing the attention of consumers with Out of Home media when their eyeballs are focused on their mobile-phones, not advertising.
