Libresse is a global taboo-breaking feminine hygiene brand operating in 46 markets across four continents (they’re known as Bodyform in the UK). Since becoming the first brand to show red blood in advertising with their #BloodNormal campaign in 2017, Libresse’s goal is to eradicate shame around women+’s intimate health experiences to create a more understanding, inclusive world.
Our challenge was to make sure Libresse appeared in the places where women+ were looking for period-positive, inclusive health content, which included topics like first periods, parenting, period problems and other V-Zone taboos.
Our targets were to:
• Grow monthly organic traffic by 25% (c. 321K incremental visits per month)
• Increase keywords ranking on page 1 from 365K to 474K
• Empower women+ globally with life-changing information about their intimate health
Audience: Women+ (an audience that focuses on women while also being inclusive of other identities, including people who have vaginas but do not identify as women) and people that use feminine hygiene and period products at the most important stages of change in their lives such as puberty, pregnancy and menopause. Our audience spans women+ of all ages, who face menstrual taboos all over the globe.
