PRIDE

Falabella.com firmly believes in the importance of diversity and inclusion in the work environment. Its objective is to be one of the most outstanding companies in the country in terms of LGBTIQ+ talent (Appear in “Equidad Ranking CL”) and reach category B as a company (B companies are companies certified by the non-profit organization B Lab to meet strict verified standards of social and environmental performance, transparency, and accountability).
During Pride Month the brand had to achieve notoriety and promote initiatives that would position it as a gold standard in the promotion of equal opportunities and create a welcoming environment for all its employees, including the LGBTQ+ community.
The campaign would invite this community to tell their stories on falabella.com, with the challenge of fostering open conversations about equality and inclusion, inspiring others to be authentic and speak proudly, to create conscious and inclusive work environments.