Cadbury Celebrations #ShopForShopless

Info

ClientCadbury Celebrations

EntrantWavemaker India

Year2023

CountryIndia

Achievements

BronzeBronzeBest ecommerce Campaign

Objectives

Cadbury Celebrations, a chocolate box in India, largely thrives on festive demand and sources ~40% of sales from Diwali. Diwali is a period of heightened spending with brands trying to leverage the same.Celebrations had to fight off competition within food-gifting and also standout midst the advertising clutter of other brands

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