Cadbury Silk – Secret Messages

Info

ClientCadbury Silk

EntrantWavemaker India

Year2023

Countryindia

Achievements

GoldGoldBest Use of Technology

SilverSilverBest Engagement Strategy

SilverSilverThe Creative Use of Media Award

Objectives

Cadbury Dairy Milk Silk, second biggest premium chocolate brand in India, aimed for 15% sales and 10% revenue growth this year by launching new Heart Pop Blush pack with a pink, heart-shaped chocolate that popped out from the bar. It positioned itself as a romantic Valentine’s treat for 10+ years.

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