Dove Toxic Influence

Info

ClientDove
EntrantMindshare USA
Year2023
CountryUSA

Achievements

GoldGoldBest Branded Content
GoldGoldBest Campaign Led by Cause
GoldGoldBest Campaign Led by Cause
GoldGoldBest Engagement Strategy

Objectives

While teens and parents claim they’re aware of toxic beauty content, they may underestimate the impact of exposure to these unrealistic standards can have on their self-esteem.
The objectives:

–Bring awareness of the toxicity online

–Drive parents to download Dove’s resources

–Hold space for positive discussions around social media

Dove Toxic Influence

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