The UK’s fast fashion addiction – particularly amongst Gen Zs – is seriously damaging the environment. eBay, the original sustainable marketplace, wanted to stop fast fashion in its tracks. But second-hand clothes didn’t hold the same appeal. We needed to dramatically shift perceptions, not just for eBay – for the planet too.
eBay x ITV’s Love Island Partnership (Pre-Loved Fashion Partner)
Info
ClienteBay
EntrantEssenceMediacom
Year2023
CountryUnited Kingdom
Achievements
SilverSilverBest ecommerce Campaign
SilverSilverBest Integrated Campaign
BronzeBronzeBest Use of Mobile
SilverSilverBest Use of Video
Objectives
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