eBay x ITV’s Love Island Partnership (Pre-Loved Fashion Partner)

Info

ClienteBay

EntrantEssenceMediacom

Year2023

CountryUnited Kingdom

Achievements

SilverSilverBest ecommerce Campaign

SilverSilverBest Integrated Campaign

BronzeBronzeBest Use of Mobile

SilverSilverBest Use of Video

Objectives

The UK’s fast fashion addiction – particularly amongst Gen Zs – is seriously damaging the environment. eBay, the original sustainable marketplace, wanted to stop fast fashion in its tracks. But second-hand clothes didn’t hold the same appeal. We needed to dramatically shift perceptions, not just for eBay – for the planet too.

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