Letter Theft

Info

ClientHORNBACH

EntrantMEDIAPLUS

Year2023

CountryGermany

Achievements

SilverSilverBest Campaign led by Independent Agency

Objectives

In all HORNBACH countries, store sign letters disappear and keep reappearing in spectacular ways until a documentary sheds light on the background of the mystery. The goal: to create a hype, turn the letters into cult objects and send the message: ‘Do something. No matter what. Build something. Just start.’

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