Native Sportscasters

Info

ClientCorona

EntrantEssenceMediacom

Year2023

CountryMexico

Achievements

SilverSilverBest Local Execution of a Global Brand

SilverSilverBest Use of Audio

SilverSilverInclusive Campaign of the Year

Objectives

Corona has been sponsoring the Mexico National Soccer Team for the last 25 years. In 2022, they wanted to do more than just put a logo on a shirt.Objective: elevate the sponsorship beyond hoardings and shirt logos.

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