Niall Horan’s Homecoming – The Road to Mullingar with Lewis Capaldi
Info
ClientGuinness
EntrantElectric Robin ONE Partnership
Year2023
CountryUnited Kingdom
Achievements
GoldGoldBest Campaign led by Independent Agency
Objectives
Build GUINNESS’ brand appeal with a Legal Purchasing Age –34yo audience and increase consideration as a more contemporary, vibrant, light-hearted brand and culturally relevant brand.