Ode to the Hotheads

Info

ClientMonopoly

EntrantEssenceMediacom

Year2023

CountryNetherlands

Achievements

SilverSilverThe ROI Award

Objectives

Monopoly is an 87-year-old boardgame and a real classic.

The challenge was to make it relevant (again) and encourage (young) parents to buy it. We’d measure this through traffic to online retailers.

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