In Spain, LGBTQI+ people leave rural areas to live in the city. They feel ‘Sexiled’ because of their sexuality. As the brand that celebrates bringing people together, J&B whiskey wanted to change that. Our campaign objective was to promote inclusivity – while positioning J&B as an ally of the LGBTQI+ community.
Rural Pride
Info
ClientJ&B
EntrantPHD Spain
Year2023
CountrySpain
Achievements
BronzeBronzeBest Campaign for a Holiday or Celebration
Objectives
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