Rural Pride

Info

ClientJ&B

EntrantPHD Spain

Year2023

CountrySpain

Achievements

BronzeBronzeBest Campaign for a Holiday or Celebration

Objectives

In Spain, LGBTQI+ people leave rural areas to live in the city. They feel ‘Sexiled’ because of their sexuality. As the brand that celebrates bringing people together, J&B whiskey wanted to change that. Our campaign objective was to promote inclusivity – while positioning J&B as an ally of the LGBTQI+ community.

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