Skinny: Phone It In

Info

ClientSkinny

EntrantPHD Aotearoa

Year2023

CountryNew Zeland

Achievements

GoldGoldBest Integrated Campaign

GoldGoldBest Use of Audio

Objectives

Skinny is a low-cost telco in NZ with an established brand promise of keeping their prices low and customers happy. With tiny budgets, we needed a campaign that demonstrated our brand promise to grow:

• Consideration
• Lowest price perception
• Sales

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