Tesco Together This Ramadan

Info

ClientTesco
EntrantEssenceMediacom
Year2023
CountryUnited Kingdom

Achievements

GoldGoldBest Campaign for an Awareness or Observance Day, Week or Month
SilverSilverBest Use of Mobile
GoldGoldThe Creative Use of Media Award

Objectives

4M British Muslims observe Ramadan. However, their experiences are largely absent or misrepresented.

Tesco’s purpose is to serve its customers and communities a little better every day.

With the return of in-person Iftar celebrations post-COVID-19, Tesco sought to help the Muslim community feel understood and seen during Ramadan. 

Tesco Together This

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