1 in 5 Indian girls drop out of school each year when their period starts. That’s 23 million girls. This is unacceptable and has catastrophic consequences. So, we put menstruation education onto the national curriculum. Our cause: give millions of girls’ access to education around menstruation.
The Missing Chapter
Info
ClientWhisper
EntrantEssenceMediacom
Year2023
CountryIndia
Achievements
GoldGoldBest Campaign Led by Cause
SilverSilverBest Communications Strategy
SilverSilverBest Response Campaign
BronzeBronzeBest Local Execution of a Global Brand
Objectives
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