Trash into Cash

Info

ClientContainers Exchange

EntrantEssenceMediacom

Year2023

CountryAustralia

Achievements

SilverSilverBest Launch or Relaunch Campaign

Objectives

There are parts of Queensland, Australia – the country’s second-largest state – where recycling rates are drastically poor, often resulting in littering and waste. Our mission was to tidy Queensland up by helping citizens recycle more cans and bottles. Objective: relaunch COEX to maintain awareness and boost recycling.

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